Sales of iPhone grew by 55 percent year-on-year in India in the March ending quarter, Apple CEO Tim Cook revealed during the company’s second quarter earnings call. Apple sold 43.7 million units of the iPhone during the quarter, which is a new record for the March quarter as it follows a typically busy holiday season quarter that also witnesses the launch of new iPhones.
Recent reports about Apple’s aggressive iPhone sales strategy for India soon after the launch of the new iPhone 5S and iPhone 5C in the country. Apple has been uncharacteristically aggressive in pushing the iPhone in India this time, offering frequent buyback schemes that brought down the upfront price of its iPhones. Apple also started providing cashback with EMI schemes to cover for the interest a buyer has to pay to the bank.
Apple also relaunched the iPhone 4 in India and recently slashed price of the iPhone 4S and the iPhone 5C as well. Even the iPhone 5S is available for approximately Rs 47,000, a drop of more than Rs 6,000 from its launch price. For the top of the line iPhone 5S, Apple also introduced a trial period offer where users could use the device for two weeks and return it if they didn’t like it for a minor restocking fee.
All these schemes, price cuts and aggressive advertising has paid dividends for Apple in India.
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