Duolingo, the popular language learning app has launched in India. The app, which was awarded the iPhone app of the year, has added English learning lessons for the country’s vast population of Hindi speakers.
Speaking to IBTimes, CEO Von Ahn said, “We expect a relatively high adoption (rate) in India.
However it’s a completely new market for us and nobody at Duolingo speaks Hindi. As such we will work with our users and contributors to help make the course better, day by day. We also don’t do any paid advertising, so the only way we will become popular is if people like the platform so much they tell their friends.”
Duolingo has over 28 million users worldwide, with nearly 1.5 lakh users in India and the most popular languages on the app are English and Spanish. It has added a touch of gaming to the whole language learning process by offering experience points and perks to encourage a person to learn the language. It doesn’t employ any translators either, and the entire system is crowd-sourced. Since its launch in 2012, the app has crossed 10 million downloads.
As mentioned above, Duolingo was awarded the iPhone app of the year for 2013, and the company also earmarked the app developers as one of the eight to watch out for this year. You can head over to the Google Play Store or the App Store to download the app.
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