In a bid to set the record straight, Samsung today said it had not slashed the price of the Galaxy S5 in India. Samsung had launched the Galaxy S5 in India on April 11 for Rs 51,500 but it was widely available on online retail stores for lesser. The price for the white variant of the Galaxy S5 went below Rs 47,000 on Flipkart on the same day HTC announced the One (M8) in India for Rs 49,900, leading to reports suggesting it to be Samsung’s reaction to HTC’s pricing.
However, today the price is back to Rs 48,679 on Flipkart. Samsung remains adamant that the official price of the Galaxy S5 is still Rs 51,500 and there has been no change in the pricing.
Having said that, it is difficult not to blame Samsung, which has a precedence of slashing prices of its flagship devices a month after launching them. There are only few brands like Apple that are able to maintain price consistency, though even it is facing price erosion on the iPhone 5S and iPhone 5C, which are now available at significantly lower prices than what they were launched.
While Samsung would like to maintain the price of the Galaxy S5 is still Rs 51,500, the stark ground reality is that it continues to be available for relatively lower price in the market, with or without Samsung’s consent. It is understandable for Samsung to issue a clarification as price cuts within a fortnight of launch gives a perception of a product not selling well, which might not always be the case.
Here’s Samsung statement on the issue:
Samsung Electronics, India’s leading smartphone manufacturer, today clarified that the market price of the Galaxy S5 has not been slashed by the company. Samsung Electronics’ flagship smartphone, which was launched in March 2014, continues to be priced at Rs. 51,500. Galaxy Gear 2 is priced at Rs. 21,900 and both Galaxy Gear 2 Neo and Galaxy Gear Fit are priced at Rs. 15,900 each. This pricing is based on robust demand and increasing sales. The company further added that reports claiming Samsung Electronics has revised prices of Galaxy S5 are false and baseless. Galaxy S5 was made available in India through Samsung’s retail stores and online sites starting April 11, 2014.
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