Apple is preparing to launch the 8GB variant of the iPhone 5C in India soon, sources close to the development have confirmed. The Cupertino, California based company had launched the iPhone 5C 8GB in select markets in March and has been expanding its availability since then. There is no word of the pricing of the iPhone 5C 8GB but the official price is expected to be somewhere between Rs 30,000/- -40,000/-. However, Apple already offers the iPhone 5C 16GB at Rs 34,400/- with a buyback scheme. With the 8GB variant, Apple could possibly bring an LTE-enabled smartphone under Rs 30,000/- with a buyback scheme.Apple has been pretty aggressive in India since the last few months and has used buyback schemes to its advantage across the iPhone product portfolio. For the first time, consumers could buy a new iPhone for under Rs 20,000-/ with the iPhone 4. At the moment, Apple has the iPhone 4S available at Rs 24,000/-, the iPhone 5C 16GB for Rs 34,400 and the iPhone 5S hovering around Rs 47,000/- mark. The introduction of the iPhone 5C 8GB would strengthen Apple’s portfolio further.
The aggressive sales and marketing moves in India have had their impact with India iPhone sales having doubled year-on-year, which Tim Cook mentioned during the company’s Q2 2014 earnings call. “The iPhone also continued to perform exceptionally well in many developing markets. In Greater China, Brazil, Indonesia, Poland and Turkey. iPhone sales grew by strong double-digits year-over-year, and in India and Vietnam sales more than doubled.”
Earlier reports have shown that every second smartphone shipped in India above Rs 30,000/- was an iPhone.
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