The full minute ad will certainly get edited for a slew of 30-second spots to get wider TV distribution, but what cannot be discounted is the clear bomb thrown at Apple’s iPhone when it comes time to talk about the camera.
Samsung has always been a tough competitor to Apple, and the company’s effective marketing often mocks the iPhone faithful. While the camera barb is funny, its timing is going to find frustration with those contending with a “Warning: Camera Failed” issue on their device.
It is also the first time we can think of where the Galaxy S5’s competitor is actually called-out by name. Granted, the call-out would have a bit more sting with a typical Samsung mockery ad, but you never know what the marketing gurus are cooking up next.
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